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~person:"Busch, Holger"
~person:"Merrilees, Bill"
~type_genre:"Case study"
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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Wertorientiertes Markenmanagement : von der Strategie bis zur Umsetzung
Biesalski, Alexander
;
Volking, Christoph
;
Busch, Holger
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 183-201)
.
2012
Persistent link: https://www.econbiz.de/10009665614
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2
Pioneering Asian franchise brands : Pho24 in Vietnam
Frazer, Lorelle
;
Merrilees, Bill
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
4
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009657578
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3
Integrierte Markenwertplanung der EnBW
Busch, Holger
;
Esch, Franz-Rudolf
;
Knörle, Christian
- In:
Best practice der Markenführung
,
(pp. 355-369)
.
2009
Persistent link: https://www.econbiz.de/10003771008
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