Shulga, Lenna V.; Busser, James A.; Bai, Billy - In: International Journal of Contemporary Hospitality Management 33 (2021) 9, pp. 3040-3064
Purpose: This study aims to examine how hospitality consumers of different generations appraise competitive service advantage (CSA) of service providers, based on providers’ business models and value propositions, particularly, how these perceptions influence consumers’ purchase intention,...