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Butcher, Ken
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A lack of true believers in the account‐planning discipline in Australia?
Butcher, Ken
;
McCulloch, Rod
- In:
Marketing Intelligence & Planning
21
(
2003
)
7
,
pp. 473-479
In Australia,
advertising
agencies
have partially embraced the UK‐originated account planning philosophy. In an …
Persistent link: https://www.econbiz.de/10014945897
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