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~person:"Butler, Bryan"
~person:"Cohen, Ivan K."
~type_genre:"Article"
~type_genre:"Fallstudie"
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Handbook of research on integrating social media into strategic marketing
1
International journal of sports marketing & sponsorship
1
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ECONIS (ZBW)
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Social media and marketing : the evolution of Tottenham Hotspur Football Club
Cohen, Ivan K.
- In:
Handbook of research on integrating social media into …
,
(pp. 324-339)
.
2015
Persistent link: https://www.econbiz.de/10011294560
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2
Is sport becoming too commercialised? : the Houston Astros' public relations crisis
Jensen, Ric
;
Butler, Bryan
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 23-32
Persistent link: https://www.econbiz.de/10003678064
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