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~person:"Butt, Muhammad Mohsin"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Working Paper"
~type_genre:"Übersichtsarbeit"
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Consumer behaviour
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Multinationales Unternehmen
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Consumer-based halal brand equity
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Customer satisfaction
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Butt, Muhammad Mohsin
Lévy Mangin, Jean-Pierre
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Asian Academy of Management journal : AAMJ
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Antecedents of consumer-based electronic retail brand equity : an integrated model
Butt, Muhammad Mohsin
;
Yingchen, Yu
;
Mohd-Any, Amrul Asraf
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 69-99
Persistent link: https://www.econbiz.de/10012056659
Saved in:
2
MNCs and religious influences in global markets : drivers of consumer-based halal brand equity
Butt, Muhammad Mohsin
;
Rose, Susan
;
Wilkins, Stephen
; …
- In:
International marketing review
34
(
2017
)
6
,
pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
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