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~person:"Butt, Muhammad Mohsin"
~subject:"Customer satisfaction"
~subject:"Marketingmanagement"
~subject:"Service quality"
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Brand image
5
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5
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Butt, Muhammad Mohsin
Šerić, Maja
5
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4
Bang Nguyen Viet
3
Liu, Chih-Hsing
3
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Asian Academy of Management journal : AAMJ
1
International marketing review
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ECONIS (ZBW)
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Antecedents of consumer-based electronic retail
brand
equity
: an integrated model
Butt, Muhammad Mohsin
;
Yingchen, Yu
;
Mohd-Any, Amrul Asraf
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 69-99
Persistent link: https://www.econbiz.de/10012056659
Saved in:
2
MNCs and religious influences in global markets : drivers of consumer-based halal
brand
equity
Butt, Muhammad Mohsin
;
Rose, Susan
;
Wilkins, Stephen
; …
- In:
International marketing review
34
(
2017
)
6
,
pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
Saved in:
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