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~person:"Buttle, Francis A."
~person:"Labbé, Felipe"
~type_genre:"Case study"
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Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
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Word of mouth and social media
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(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
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