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~person:"Buttler, Andreas"
~person:"Geuens, Maggie"
~type_genre:"Graue Literatur"
~type_genre:"Mikroform"
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Promotional materials
3
Werbemittel
3
1991-1993
1
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Buttler, Andreas
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Deutsche Bundespost / Postdienst
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ECONIS (ZBW)
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Assessing the impact of offline URL avertising
Geuens, Maggie
;
Vantomme, Delphine
;
Goessaert, Geert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749314
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2
Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
Saved in:
3
Direct response Marketing in der Bundesrepublik Deutschland 1991 - 1993
Buttler, Andreas
(
agent
)
-
1994
Persistent link: https://www.econbiz.de/10000921162
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