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~person:"Byon, Kevin K."
~person:"Sveinson, Katherine"
~person:"Vrontis, Demetris"
~subject:"Emotion"
~subject:"Frauen"
~subject:"Konsumentenverhalten"
~subject:"Sports marketing"
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Search: subject_exact:"Sport club"
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Emotion
Frauen
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Sports marketing
Sport organization
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Sportorganisation
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Professional sports
16
Profisport
16
Sportmarketing
16
Consumer behaviour
13
Football
11
Fußball
11
Sport
9
Sports
9
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5
Sportveranstaltung
5
Beziehungsmarketing
4
Relationship marketing
4
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Ballsport
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Brand management
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Gender equality
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Markenführung
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Women
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fans
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football
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sport consumer behavior
3
Basketball
2
Brand
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Brand image
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Fans
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Gender
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Geschlecht
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Lovemarks
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Markenimage
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Marketingmanagement
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marketing
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Byon, Kevin K.
Sveinson, Katherine
Vrontis, Demetris
Heere, Bob
10
Katz, Matthew
8
Ko, Yong Jae
8
Kunkel, Thilo
8
McDonald, Heath
8
Biscaia, Rui
7
Delia, Elizabeth B.
7
Funk, Daniel C.
7
Lock, Daniel
7
Shuv-Ami, Avichai
7
Wann, Daniel L.
7
Chadwick, Simon
6
Doyle, Jason P.
6
James, Jeffrey D.
6
Kim, Yu Kyoum
6
Nufer, Gerd
6
Thrassou, Alkis
6
Uhrich, Sebastian
6
Anagnostopoulos, Christos
5
Dickson, Geoff
5
Inoue, Yuhei
5
Kent, Aubrey
5
Schade, Michael
5
Wicker, Pamela
5
Ahn, Taesoo
4
Baker, Thomas A., III.
4
Behnam, Mohsen
4
Bühler, André W.
4
Drayer, Joris
4
Frawley, Stephen
4
Fujak, Hunter
4
Havard, Cody T.
4
Hoeber, Larena
4
Jang, Wonseok
4
Madden, Paul
4
Melton, E. Nicole
4
O'Reilly, Norm
4
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4
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Journal of sport management : the official journal of the North American Society of Sport Management
5
European Sport management quarterly : ESMQ
2
Journal of promotion management : JPM
2
Global business & economics review
1
Journal for global business advancement : JGBA
1
Journal for international business and entrepreneurship development
1
Journal of customer behaviour
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The marketing review
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ECONIS (ZBW)
16
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1
Selling gender through kids' sport team merchandise : a multimodal critical discourse analysis
Sveinson, Katherine
;
Macaulay, Charles D. T.
- In:
Journal of sport management : the official journal of …
38
(
2024
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10014633197
Saved in:
2
What makes sport spectating family-friendly? : a phenomenological study of mothers' sport fan game-day experiences
Sveinson, Katherine
;
Toffoletti, Kim
- In:
Journal of sport management : the official journal of …
37
(
2023
)
2
,
pp. 102-115
Persistent link: https://www.econbiz.de/10014246182
Saved in:
3
Understanding the lack of diversity in sport consumer behavior research
Delia, Elizabeth B.
;
Melton, E. Nicole
;
Sveinson, Katherine
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 265-276
Persistent link: https://www.econbiz.de/10013255815
Saved in:
4
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
5
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
6
Team identification and negotiation : a mediated-moderation model of constraints, motivation, and sport consumption
Byon, Kevin K.
;
Salge, Carolina Alves de Lima
;
Baker, …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10012486862
Saved in:
7
Sportscape, emotion, and behavioral intention : a case of the big four US-based major sport leagues
Jang, Wooyoung
;
Byon, Kevin K.
;
Yim, Brian H.
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 321-343
Persistent link: https://www.econbiz.de/10012256486
Saved in:
8
"If people are wearing pink stuff they’re probably not real fans" : exploring women's perceptions of sport fan clothing
Sveinson, Katherine
;
Hoeber, Larena
;
Toffoletti, Kim
- In:
Sport management review
22
(
2019
)
5
,
pp. 736-747
Persistent link: https://www.econbiz.de/10012154071
Saved in:
9
The reverse socialization of sport fans : how children impact their parents’ sport fandom
Hyatt, Craig
;
Kerwin, Shannon
;
Hoeber, Larena
; …
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 542-554
Persistent link: https://www.econbiz.de/10011943515
Saved in:
10
The antecedents and consequences of Lovemarks : a study of the attitudes and perceptions of football club fans
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Global business & economics review
20
(
2018
)
5/6
,
pp. 612-633
Persistent link: https://www.econbiz.de/10012126543
Saved in:
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