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~person:"CAUBERGHE, V."
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CAUBERGHE, V.
Chaturvedi, Kostubh Raman
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Context Effects of TV Programme-Induced Interactivity and Telepresence on Advertising Responses
CAUBERGHE, V.
;
GEUENS, M.
;
PELSMACKER, P. DE
-
Faculteit Economie en Bedrijfskunde, Universiteit Gent
-
2010
Persistent link: https://www.econbiz.de/10008672315
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