MUNTHIU, Maria-Cristiana; CETINA, Iuliana - In: Annals of Spiru Haret University, Economic Series 3 (2012) 1, pp. 111-117
Customer satisfaction and perceived service quality seem to be in a permanent struggle to get unspoiled attention from marketers; thus, service companies should be aware of various approaches for conceptualizing their similarities and differences. The relationship between these concepts seems to...