ISPAS, ANA; CONSTANTIN, CRISTINEL; CANDREA, ADINA NICOLETA - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2013)
Considering the fact that international consumers are being increasingly ecologically conscious, the present study aims to capture tourists’ intentions to support environmental initiatives in a Romanian mountain destination, namely Poiana Brasov. Using a quantitative research method, a total...