Schweisfurth, Tim; Tietze, Frank; Herstatt, Cornelius - 2011
-driven innovation (Dell'Era and erganti, 2009, Verganti, 2009). Apart from few seminal contributions (Clark, 1985, Dell'Era and Verganti …, 1995, Saviotti, 1996) and innovation in design (Borja de Mozota, 2003, Verganti, 2008) we suggest that product design … innovations are related to technical innovation patterns and characteristics of technology trajectories. Hence, we explore the …