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~person:"Caccavale, Michael"
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Caccavale, Michael
Mann, Andreas
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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ECONIS (ZBW)
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More sales, less cost: optimizing each consumer engagement
Caccavale, Michael
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 63-75)
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2010
Persistent link: https://www.econbiz.de/10003914064
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