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~person:"Caigny, Arno de"
~subject:"Investitionsgütermarketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Investitionsgütermarketing
Konsumentenverhalten
B-to-B-Marketing
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Caigny, Arno de
Mohan, Mayoor
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
2
Uplift modeling and its implications for B2B customer churn prediction : a segmentation-based modeling approach
Caigny, Arno de
;
Coussement, Kristof
;
Verbeke, Wouter
; …
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 28-39
Persistent link: https://www.econbiz.de/10013206384
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