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~person:"Cakravastia, Andi"
~person:"Kemp, René"
~person:"Roy, Subhadip"
~subject:"Brand image"
~subject:"Qualitative Methode"
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Brand image
Qualitative Methode
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Cakravastia, Andi
Kemp, René
Roy, Subhadip
Jain, Varsha
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Chen, Tom
1
Datta, Saroj Kumar
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Ganesh B. E.
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Qualitative market research : an international journal
2
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Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
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2
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
3
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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