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~person:"Calabuig Moreno, Ferran"
~subject:"Spain"
~type_genre:"Case study"
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Calabuig Moreno, Ferran
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Engaging consumers through branded entertainment and convergent media
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Influence of the virtual brand community in sports sponsorship
Dos Santos, Manuel Alsono
;
Calabuig Moreno, Ferran
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1091-1097
Persistent link: https://www.econbiz.de/10011627279
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2
Brand perception and its relation to perceived performance of a public sports service
Alguacil Jiménez, Mario
;
Calabuig Moreno, Ferran
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 202-220)
.
2015
Persistent link: https://www.econbiz.de/10011389619
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