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~person:"Calantone, Roger J."
~person:"Hultman, Magnus"
~subject:"Marketing management"
~subject:"Social Web"
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Marketing management
Social Web
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Calantone, Roger J.
Hultman, Magnus
Ko, Eunju
11
Filieri, Raffaele
9
Krishen, Anjala S.
8
Kim, Kyung Hoon
7
Flavián Blanco, Carlos
6
Laroche, Michel
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Lim, Weng Marc
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Veloutsou, Cleopatra
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Islam, Nazrul
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Kachroo, Pushkin
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Kim, Juran
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Oghazi, Pejvak
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Ranaweera, Chatura
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Schlegelmilch, Bodo B.
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Sharma, Piyush
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Sivakumar, K.
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Tiago, Flávio Borges
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Bigné Alcañiz, J. Enrique
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Dhir, Amandeep
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Foroudi, Pantea
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Huarng, Kun-Huang
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Journal of business research : JBR
6
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1
Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
Saved in:
2
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
3
Marketing and supply chain coordination and intelligence quality : a product innovation performance perspective
Mostaghel, Rana
;
Oghazi, Pejvak
;
Patel, Pankaj C.
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 597-606
Persistent link: https://www.econbiz.de/10012103508
Saved in:
4
Disentangling the effects of promotion mix on new product sales : an examination of disaggregated drivers and the moderating effect of product class
Chaudhuri, Malika
;
Calantone, Roger J.
;
Voorhees, Clay M.
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 286-294
Persistent link: https://www.econbiz.de/10011882033
Saved in:
5
Managing market intelligence : the comparative role of absorptive capacity and market orientation
Rakthin, Sirisuhk
;
Calantone, Roger J.
;
Wang, Joyce Feng
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5569-5577
Persistent link: https://www.econbiz.de/10011597381
Saved in:
6
Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
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