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~person:"Calzolari, Giacomo"
~person:"Hammerschmidt, Maik"
~subject:"Deutschland"
~type_genre:"Arbeitspapier"
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Deutschland
Kundenbindung
2
Asymmetric information
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Asymmetrische Information
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Beziehungsmarketing
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Customer retention
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Digital platform
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Digitale Plattform
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Calzolari, Giacomo
Hammerschmidt, Maik
Bauer, Hans H.
3
Hilbert, Andreas
2
Körnert, Jan
2
Raithel, Sascha
2
Wolf, Cornelia
2
Bayón, Tomás
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Elmas, Ö.
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Elmas, Özcan
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Exler, Stefanie
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Messung und Steuerung der
Kundenbindung
bei Internet-Portalen : eine kausalanalytische Studie
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Elmas, Özcan
-
2003
Persistent link: https://www.econbiz.de/10001790197
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