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~person:"Camiciottoli, Belinda Crawford"
~subject:"Social Web"
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Social Web
Brand image
2
Brand management
2
Consumer behaviour
2
Fashion
2
Fashion industry
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
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Online communities
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Social web
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Textual analysis
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Brand associations
1
Brand personality
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Data Mining
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Data mining
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Interdisciplinary research
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Interdisziplinäre Forschung
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Internet marketing
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Online-Marketing
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Camiciottoli, Belinda Crawford
Ozuem, Wilson
8
Ranfagni, Silvia
6
Ko, Eunju
4
Kim, Kyung Hoon
3
Ahrens, Gesa
2
Bazaki, Eirini
2
Boardman, Rosy
2
Bonilla Quijada, María del Rocío
2
Clarke, Phaedra
2
Del Olmo Arriaga, Josep Lluis
2
Dressler, Matthias
2
Faraoni, Monica
2
Fiore, Ann Marie
2
Fuxman, Leonora
2
Grigoriou, Nicholas
2
Hack-Polay, Dieu
2
Harju, Anu A.
2
Ishaq, Muhammad Ishtiaq
2
Laurell, Christofer
2
Lee, Dokyun
2
Lee, Jung Eun
2
Liu, Xiao
2
Madsen, Dag Øivind
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Mahmoud, Ali B.
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Martinez, Luis F.
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Misopoulos, Fotios
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Mohr, Iris
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Naeem, Muhammad
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Pareek, Ashish
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Rishi, Bikramjit
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Sandström, Christian
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Slåtten, Kåre
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Srinivasan, Kannan
2
Tak, Preeti
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Tzavara, Dionisia
2
Vänskä, Annamari
2
Wanick, Vanissa
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European journal of marketing : EJM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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How to measure alignment in perceptions of brand personality wihtin online communities : interdisciplinary insights
Ranfagni, Silvia
;
Camiciottoli, Belinda Crawford
; …
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 70-85
Persistent link: https://www.econbiz.de/10011537947
Saved in:
2
Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
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