//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Camilleri, Mark Anthony"
~person:"Harmeling, Colleen M."
~person:"Krafft, Manfred"
~person:"Mavondo, Felix"
~subject:"Firm performance"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Beziehungsmarketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Firm performance
Viral marketing
Beziehungsmarketing
66
Relationship marketing
66
Consumer behaviour
22
Konsumentenverhalten
22
Customer satisfaction
14
Kundenzufriedenheit
14
Virales Marketing
11
Theorie
9
Theory
9
Unternehmenserfolg
8
Customer integration
7
Customer value
7
Deutschland
7
Germany
7
Kundenintegration
7
Kundenmanagement
7
Kundenwert
7
Market research
7
Marketing management
7
Marketingmanagement
7
Marktforschung
7
Brand management
6
Electronic Commerce
6
Markenführung
6
Online retailing
6
Online-Handel
6
E-commerce
5
Lieferantenmanagement
5
Supplier relationship management
5
B-to-B-Marketing
4
Business-to-business marketing
4
Customer relationship management
4
Data protection
4
Datenschutz
4
Dienstleistungsqualität
4
Service quality
4
Social Web
4
Social web
4
more ...
less ...
Online availability
All
Undetermined
8
Free
2
Type of publication
All
Article
13
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
14
German
2
Author
All
Camilleri, Mark Anthony
Harmeling, Colleen M.
Krafft, Manfred
Mavondo, Felix
Kumar, V.
9
Verlegh, Peeter
7
Fink, Klaus-J.
6
Palmatier, Robert W.
6
Rahman, Zillur
5
Verhoef, Peter C.
5
Al-Refaie, Abbas
4
Casidy, Riza
4
Eisingerich, Andreas B
4
Greve, Goetz
4
Laukkanen, Tommi
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
Mehrabi, Hamed
4
Rita, Paulo
4
Roy, Sanjit
4
Sreejesh, S.
4
Sridhar, Shrihari
4
Alavi, Shirin
3
Anning-Dorson, Thomas
3
Ardyan, Elia
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Dewnarain, Senika
3
Dwivedi, Yogesh Kumar
3
Eelen, Jiska
3
Filieri, Raffaele
3
Gil Saura, Irene
3
Gupta, Shivam
3
Homburg, Christian
3
Hoyer, Wayne D.
3
Janakiraman, Ramkumar
3
Jiang, Wei
3
Johnson, Lester W.
3
Josiassen, Alexander
3
Kamboj, Shampy
3
more ...
less ...
Published in...
All
Journal of hospitality marketing & management
4
Journal of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
International journal of hospitality management
1
Journal of business economics : JBE
1
Journal of service research : JSR
1
Journal of strategy and management
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
11
-
16
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Tourism destinations : antecedents to customer satisfaction and positive word-of-mouth
Abubakar, Binta
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
23
(
2014
)
7/8
,
pp. 833-864
Persistent link: https://www.econbiz.de/10010473458
Saved in:
12
Der Zusammenhang zwischen Kundennähe, Kundenzufriedenheit und Kundenbindung sowie deren Erfolgswirkungen
Krafft, Manfred
;
Götz, Oliver
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 213-246)
.
2011
Persistent link: https://www.econbiz.de/10008857601
Saved in:
13
Customer relationship management and company performance : the mediating role of new product performance
Ernst, Holger
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10009124106
Saved in:
14
Organisational capabilities and relationship quality : performance implications for palm oil processors in Malaysia
Tan, Yew Chong
;
Mavondo, Felix
;
Worthington, Steve
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
2
,
pp. 152-164
Persistent link: https://www.econbiz.de/10009153427
Saved in:
15
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
16
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
First
Prev
1
2
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->