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Campbell, Margaret C.
Goodstein, Ronald C.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm
Campbell, Margaret C.
;
Goodstein, Ronald C.
- In:
Journal of consumer research : JCR ; an …
28
(
2001
)
3
,
pp. 439-449
Persistent link: https://www.econbiz.de/10006656186
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