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~person:"Caniëls, Marjolein"
~person:"Carpentier, Marieke"
~person:"Kenning, Peter"
~person:"King, Ceridwyn"
~person:"Wolf, Antje"
~subject:"Brand image"
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Search: subject_exact:"Personalmarktforschung"
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Brand image
HR marketing
9
Personalmarketing
9
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8
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5
Work behaviour
5
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3
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3
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3
Markenführung
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Caniëls, Marjolein
Carpentier, Marieke
Kenning, Peter
King, Ceridwyn
Wolf, Antje
Burmann, Christoph
6
Van Hoye, Greet
5
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2
Baum, Matthias
2
Bondesson, Niklas
2
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European journal of marketing : EJM
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
International journal of hospitality management
1
Journal of vocational behavior
1
Marketing letters : a journal of research in marketing
1
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
1
The international journal of human resource management
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Attracting applicants through the organization's social media page : signaling employer brand personality
Carpentier, Marieke
;
Van Hoye, Greet
;
Weijters, Bert
- In:
Journal of vocational behavior
115
(
2019
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012137613
Saved in:
2
The inside effects of a strong external employer brand : how external perceptions can influence organizational absenteeism rates
De Stobbeleir, Katleen E. M.
;
De Clippeleer, Inge
; …
- In:
The international journal of human resource management
29
(
2018
)
13
,
pp. 2106-2136
Persistent link: https://www.econbiz.de/10011950702
Saved in:
3
Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
68
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Saved in:
4
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
5
Live-Kommunikation im Kontext des Behavioral Branding : markenstärkende Interaktionserlebnisse zwischen Mitarbeitern und Kunden am Beispiel Messe
Jackson, Ulrike
;
Wolf, Antje
- In:
Events und Messen : Stand und Perspektiven der …
,
(pp. 65-85)
.
2014
Persistent link: https://www.econbiz.de/10010382787
Saved in:
6
Live-Kommunikation im Kontext des Behavioral Brandings : markenstärkende Interaktionserlebnisse zwischen Mitarbeitern und Kunden am Point of Interaction
Wolf, Antje
;
Jackson, Ulrike
- In:
Praxisorientiertes Eventmanagement : Events erfolgreich …
,
(pp. 357-373)
.
2014
Persistent link: https://www.econbiz.de/10010469804
Saved in:
7
Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
;
Kenning, Peter
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
Saved in:
8
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
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