Khare, Arpita; Mishra, Ankita; Parveen, Ceeba - In: Journal of Fashion Marketing and Management: An … 16 (2012) 1, pp. 42-63
, and education of Indian women in predicting their fashion clothing involvement. Design/methodology/approach – Data were …‐administered questionnaire contained items from collective self esteem and fashion clothing involvement scale. Findings – Fashion clothing … housewives. Further research can be undertaken to understand if women's fashion clothing involvement varies according to their …