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~person:"Caniato, Federico"
~person:"Ko, Eunju"
~person:"Ozuem, Wilson"
~person:"Runfola, Andrea"
~subject:"Fashion"
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Search: subject:"Fashion"
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Fashion
Mode
57
Consumer behaviour
32
Konsumentenverhalten
32
Luxury goods
22
Luxusgüter
22
Bekleidungsindustrie
19
Clothing industry
19
Brand management
18
Markenführung
17
Textile distribution
15
Textilhandel
15
Internet marketing
14
Online-Marketing
14
Marketing management
13
Marketingmanagement
13
Social Web
13
Social web
13
Sustainability
11
Fashion industry
10
Nachhaltigkeit
9
Beziehungsmarketing
8
Relationship marketing
8
Brand
7
Nachhaltige Entwicklung
7
Sustainable development
7
Brand image
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Digitalisierung
6
Digitization
6
Markenartikel
6
Markenimage
6
Nachhaltiger Konsum
6
Sustainable consumption
6
Customer value
5
Italien
5
Italy
5
Kundenwert
5
Lieferkette
5
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Article
52
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9
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45
Aufsatz in Zeitschrift
45
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6
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6
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English
58
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Italian
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Caniato, Federico
Ko, Eunju
Ozuem, Wilson
Runfola, Andrea
Choi, Tsan-Ming
47
Henninger, Claudia E.
17
Shen, Bin
14
Guercini, Simone
13
Madsen, Dag Øivind
12
Merlo, Elisabetta
11
Muthu, Subramanian Senthilkannan
11
Moore, Christopher M.
10
Chow, Pui-Sze
9
Kim, Kyung Hoon
9
Perry, Patsy
9
Ranfagni, Silvia
9
Vignali, Gianpaolo
9
Workman, Jane E.
9
Godart, Frédéric C.
8
Jin, Byoungho
8
Khare, Arpita
8
McColl, Julie
8
McCormick, Helen
8
Mogaji, Emmanuel
8
Ryding, Daniella
8
Arrigo, Elisa
7
Barnes, Liz
7
Blazquez Cano, Marta
7
Easey, Mike
7
Goworek, Helen
7
Jain, Sheetal
7
Loureiro, Sandra Maria Correia
7
Alevizou, Panayiota J.
6
Atik, Deniz
6
Boardman, Rosy
6
Bosah, Genevieve
6
Brooksworth, Frederica
6
Bug, Peter
6
Cantoni, Lorenzo
6
Karaosman, Hakan
6
Kim, Sang Jin
6
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Journal of business research : JBR
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
3
International journal of production economics
3
Journal of global fashion marketing : JGfM
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International marketing in the fast changing world
2
Journal of Business Research
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
Advances in culture, tourism and hospitality research
1
Emerald insight
1
European management journal
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of retail & distribution management
1
International marketing review
1
Journal of advertising research
1
Marketing in the cyber era : strategies and emerging trends
1
Piccola impresa : rivista internazionale di studi e ricerche
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Springer eBook Collection
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
The journal of brand management : an international journal
1
Tourism sensemaking : strategies to give meaning to experience
1
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ECONIS (ZBW)
59
RePEc
2
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1
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
2
Culture and art policy analysis in
fashion
capitals : New York, London, Seoul, Beijing, and Jakarta
Jeong, Dayun
;
Chun, Eunha
;
Ko, Eunju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012416249
Saved in:
3
How do you depict sustainability? : an analysis of images posted on Instagram by sustainable
fashion
companies
Milanesi, Matilde
;
Kyrdoda, Yuliia
;
Runfola, Andrea
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
2
,
pp. 101-115
Persistent link: https://www.econbiz.de/10013270689
Saved in:
4
Impact of COVID-19 pandemic upon
fashion
consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
5
Contactless marketing management of
fashion
brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
6
The perceived value of digital
fashion
product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
7
The effect of luxury brands' sustainable
fashion
marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
8
In search of the next nexus : a maturing field for
fashion
research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
9
Understanding the social consumer
fashion
brand engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
10
The influence of consumers' self-concept and perceived value on sustainable
fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
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