Macchion, Laura; Moretto, Antonella Maria; Caniato, Federico - In: International Journal of Retail & Distribution Management 45 (2017) 9, pp. 1011-1031
/methodology/approach The research is based on a survey within the fashion industry and a multi-step linear regression model investigating the …, and the research suggests for fashion companies the necessity to develop strong markets’ knowledge and brand awareness … internationalisation within the fashion industry. …