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~person:"Cannella, Albert A. <Jr.>"
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Cannella, Albert A. <Jr.>
Srinivasan, Raji
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Advertising effectiveness : the moderating effect of firm strategy
McAlister, Leigh
;
Srinivasan, Raji
;
Jindal, Niket
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10011485280
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