Lüthje, Christian; Lettl, Christopher; Herstatt, Cornelius - 2003
question whether knowledge is distributed rather homogeneously or heterogeneously ("scattered") among a pool of experts. This … an innovation project in the field of surgical hygiene products. We find high heterogeneity of expert knowledge: Market … finding is in alignment with the concept of "bounded rationality" and the theory of "contextual development of knowledge". Our …