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~person:"Cantó Milà, Natàlia"
~subject:"Event"
~subject:"Event-Marketing"
~type:"article"
~type_genre:"Aufsatz im Buch"
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Cantó Milà, Natàlia
Olberding, Julie Cencula
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Urban events, place branding and promotion : place event marketing
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Branding authenticity : perceptions of La Patum de Berga, a complex place marketing event in Catalonia, Spain
Colombo, Alba
;
Cantó Milà, Natàlia
- In:
Urban events, place branding and promotion : place …
,
(pp. 47-62)
.
2020
Persistent link: https://www.econbiz.de/10012161182
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