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~person:"Canzler, Weert"
~person:"Herrmann, Andreas"
~subject:"Produktmanagement"
~type_genre:"Book section"
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Canzler, Weert
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
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ECONIS (ZBW)
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Ein Ansatz zur integrativen Marken- und Produktpolitik
Herrmann, Andreas
;
Hoffmann, Nicole
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 257-276)
.
2005
Persistent link: https://www.econbiz.de/10003251299
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From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
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