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~person:"Capella, Louis M."
~subject:"Bewertung"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Capella, Louis M.
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Brand management ; Vol. 2
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The effect of brand attitude and brand image on brand equity
Faircloth, James B.
;
Capella, Louis M.
;
Alford, Bruce L.
-
2010
Persistent link: https://www.econbiz.de/10003924366
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