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~person:"Capella, Michael L."
~subject:"Consumer protection"
~subject:"Lebensmittel"
~subject:"Nutrition"
~subject:"USA"
~subject:"Werbewirkung"
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Capella, Michael L.
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Cross-cultural buyer behavior
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Sound disclosures : assessing when a disclosure is worthwhile
Kozup, John
;
Taylor, Charles Robert
;
Capella, Michael L.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 313-322
Persistent link: https://www.econbiz.de/10009679192
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2
Does DTC advertising provide information or create market power? Evidence from the US and New Zealand
Taylor, Charles Raymond
;
Capella, Michael L.
;
Kozup, John C.
- In:
Cross-cultural buyer behavior
,
(pp. 9-30)
.
2007
Persistent link: https://www.econbiz.de/10003478095
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