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~person:"Capriello, Antonella"
~subject:"Retail trade"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles written by one author"
~type_genre:"Konferenzschrift"
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Retail trade
Beziehungsmarketing
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Communication
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Consumer behaviour
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Digital media
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Digitale Medien
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Einzelhandel
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In-store Communications
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Ladengestaltung
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Store design
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Capriello, Antonella
Gázquez-Abad, Juan Carlos
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Martínez-López, Francisco J.
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Renko, Sanda
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Baum, Chad M.
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Riboldazzi, Sabina
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Roggeveen, Anne L.
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Rudolph, Thomas
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Acuti, Diletta
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Strategic corporate communication in the digital age
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ECONIS (ZBW)
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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
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2
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
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