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~person:"Caridi, Maria"
~person:"Henninger, Claudia E."
~subject:"Markenführung"
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Markenführung
Fashion
24
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23
Textile distribution
17
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13
Sustainability
13
Consumer behaviour
12
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10
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9
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Caridi, Maria
Henninger, Claudia E.
Ko, Eunju
12
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7
Moore, Christopher M.
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Sustainable Luxury : An International Perspective
2
International journal of business and globalisation : IJBG
1
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ECONIS (ZBW)
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What do you think? : investigating how consumers perceive luxury
fashion
brand's eco-labelling strategy
Luo, Shuchan
;
Le Normand, Aurelie
;
Blazquez Cano, Marta
; …
- In:
Sustainable Luxury : An International Perspective
,
(pp. 197-217)
.
2022
Persistent link: https://www.econbiz.de/10013362691
Saved in:
2
The hidden value of second-hand luxury: exploring the levels of second- hand integration as part of a luxury brand's strategy
Turunen, Linda Lisa Maria
;
Henninger, Claudia E.
- In:
Sustainable Luxury : An International Perspective
,
(pp. 13-33)
.
2022
Persistent link: https://www.econbiz.de/10013362537
Saved in:
3
The effects of rebranding on customer-based brand equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
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