Shen, Bin; Wang, Yulan; Lo, Chris K.Y.; Shum, Momoko - In: Journal of Fashion Marketing and Management: An … 16 (2012) 2, pp. 234-245
Purpose – The purpose of this paper is to examine the relationship between ethical fashion and consumer purchase … behavior (their willingness to pay a premium for ethical fashion), with the focus on consumers’ concerns and beliefs about, and … knowledge of, ethical fashion. Design/methodology/approach – A self‐completion questionnaire was administered to 109 respondents …