Silvia, Sanz Blas; Carla, Ruiz Mafé; Isabel, Pérez Pérez - In: Contaduría y Administración 58 (2013) 2, pp. 279-302
The aim of this study is to analyze the factors determining loyalty towards online tourist services supplier with a model which integrates the influence of trust in tourism websites with the conceptual framework of the Theory of Planned Behaviour (TPB). The hypotheses were tested on a sample of...