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~person:"Carlson, Les"
~person:"Torres, Ivonne M."
~subject:"Confidence"
~subject:"Consumer behaviour"
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Carlson, Les
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Journal of current issues and research in advertising : JCIRA
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Journal of promotion management : JPM
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ECONIS (ZBW)
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The visual presentation of beauty in transnational fashion magazine advertisements
Fowler, Jie G.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 136-156
Persistent link: https://www.econbiz.de/10011304685
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Text message copy in print ads : a shrewd communicative strategy?
Sierra, Jeremy J.
;
Heiser, Robert S.
;
Torres, Ivonne M.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 119-143
Persistent link: https://www.econbiz.de/10009535751
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