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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Why Is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice
Brown, Christina L.
;
Carpenter, Gregory S.
- In:
Journal of consumer research : JCR ; an …
26
(
2000
)
4
,
pp. 372-385
Persistent link: https://www.econbiz.de/10006663314
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