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~person:"Carrasco, M."
~person:"East, Robert"
~type_genre:"Aufsatz im Buch"
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Brand management ; Vol. 2
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Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
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ECONIS (ZBW)
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What constitutes brand loyalty in e-tailing?
Carrasco, M.
;
Talkar, N.
;
Pillai, S. K. B.
;
Castanha, J.
; …
- In:
Digital economy for customer benefit and business …
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(pp. 78-84)
.
2020
Persistent link: https://www.econbiz.de/10012228161
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Customer loyalty
East, Robert
;
Wright, Mike
;
Vanhuele, M.
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2010
Persistent link: https://www.econbiz.de/10003924353
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