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~person:"Carrigan, Marylyn"
~person:"Klein, Kristina"
~person:"Melewar, T. C."
~subject:"Markenimage"
~subject:"United Kingdom"
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Search: subject_exact:"Herkunftsbezeichnung"
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Markenimage
United Kingdom
Designation of origin
14
Herkunftsbezeichnung
14
Brand image
8
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
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4
Internationales Marketing
4
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Standortmarketing
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country image
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Carrigan, Marylyn
Klein, Kristina
Melewar, T. C.
Diamantopoulos, Adamantios
13
Papadopoulos, Nicolas G.
9
Giraldi, Janaina de Moura Engracia
7
Magnusson, Peter
7
Westjohn, Stanford A.
7
Balabanis, George
6
Chen, Chun-Chu
6
Grudecka, Anna
6
Phau, Ian
6
Pike, Steven
6
Stylidis, Dimitrios
6
Aichner, Thomas
5
Cai, Liping A.
5
Wang, Cheng Lu
5
Zdravkovic, Srdan
5
Alvarez, Maria D.
4
Bruno, Pascal
4
Bruwer, Johan
4
Campo, Sara
4
Cheah, Isaac
4
Coletti, Paolo
4
De Nisco, Alessandro
4
Guzman, Francisco
4
Hahm, Jeeyeon
4
Hamzaoui-Essoussi, Leila
4
Heslop, Louise A.
4
Higgins, David M.
4
Jaffe, Eugene D.
4
Lehto, Xinran Y.
4
Li, Mimi
4
Lopez, Carmen
4
Merunka, Dwight
4
Samiee, Saeed
4
Stepchenkova, Svetlana
4
Tasci, Asli DA
4
Völckner, Franziska
4
Witek-Hajduk, Marzanna Katarzyna
4
Andéhn, Mikael
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Essays on the effects of brand names and prices on consumer behavior
2
Journal of business research : JBR
2
Journal of destination marketing & management
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of vacation marketing : an international journal
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
9
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1
Exploring Czechs' and Greeks' mental associations of London : a tourist destination or a place to live in?
Stylidis, Dimitrios
;
Cherifi, Barbora
;
Melewar, T. C.
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012548402
Saved in:
2
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
3
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
4
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea
;
Akarsu, Tugra Nazlil
;
Ageeva, Elena
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
Saved in:
5
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
6
Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
Saved in:
7
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
8
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
Saved in:
9
Thinking locally, acting locally? : conscious consumers and farmers' markets
McEachern, Morven G.
;
Warnaby, Gary
;
Carrigan, Marylyn
; …
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 395-412
Persistent link: https://www.econbiz.de/10003995601
Saved in:
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