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~person:"Carrigan, Marylyn"
~person:"Klein, Kristina"
~subject:"Messung"
~subject:"United Kingdom"
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Messung
United Kingdom
Designation of origin
7
Herkunftsbezeichnung
7
Consumer behaviour
5
Konsumentenverhalten
5
Brand image
4
International marketing
4
Internationales Marketing
4
Markenimage
4
Brand management
3
Emerging economies
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Großbritannien
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Markenführung
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Schwellenländer
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Deutschland
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Frankreich
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Agrarproduktion
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Measurement
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Psychology of advertising
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Regional economic structure
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Regionale Wirtschaftsstruktur
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Werbewirkung
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brand image
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brand image-country image fit
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local consumer culture
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Carrigan, Marylyn
Klein, Kristina
Higgins, David M.
4
Buhmann, Alexander
3
Bruno, Pascal
2
Hudson, John
2
Ingenhoff, Diana
2
Jones, Philip R.
2
Mérel, Pierre R.
2
Sattler, Henrik
2
Völckner, Franziska
2
Alemanno, Giovanni
1
Allen, Matthew M. C.
1
Allred, Anthony T.
1
Andronikidis, Andreas
1
Atkinson-Toal, Aarron
1
Baier, Daniel
1
Balabanis, George
1
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1
Banerjee, Saikat
1
Barnes, Felicity
1
Barrett, Stuart
1
Bellia, Claudio
1
Bellou, Victoria
1
Bonadio, Enrico
1
Brand, Benedikt
1
Brooks, Eileen L.
1
Canavari, Maurizio
1
Carter, Steve
1
Cavusgil, S. Tamer
1
Cestre, Ghislaine
1
Chakraborty, Goutam
1
Chen, Tsai
1
Clayton, David
1
Colson, Gregory
1
Dakin, John A.
1
Demirbag, Mehmet
1
Dikčius, Vytautas
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Essays on the effects of brand names and prices on consumer behavior
2
Journal of marketing management : MM
1
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ECONIS (ZBW)
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Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
Saved in:
2
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
3
Thinking locally, acting locally? : conscious consumers and farmers' markets
McEachern, Morven G.
;
Warnaby, Gary
;
Carrigan, Marylyn
; …
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 395-412
Persistent link: https://www.econbiz.de/10003995601
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