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~person:"Carrigan, Marylyn"
~person:"Klein, Kristina"
~subject:"Schwellenländer"
~subject:"United Kingdom"
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Schwellenländer
United Kingdom
Designation of origin
7
Herkunftsbezeichnung
7
Consumer behaviour
5
Konsumentenverhalten
5
Brand image
4
International marketing
4
Internationales Marketing
4
Markenimage
4
Brand management
3
Emerging economies
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Großbritannien
3
Markenführung
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Deutschland
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France
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Frankreich
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Germany
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Advertising effects
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Agrarproduktion
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Agricultural production
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Direct marketing
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Measurement
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Messung
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Psychology of advertising
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Regional economic structure
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Regionale Wirtschaftsstruktur
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Werbepsychologie
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Werbewirkung
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brand image
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brand image-country image fit
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brand management
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country image
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local consumer culture
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marketing strategy
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English
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Carrigan, Marylyn
Klein, Kristina
Grudecka, Anna
4
Higgins, David M.
4
Völckner, Franziska
4
Melnyk, Valentyna
3
Bruno, Pascal
2
Hudson, John
2
Jones, Philip R.
2
Kara, Ali
2
Omar, Maktoba
2
Pant, Anirvan
2
Ramachandran, J.
2
Sattler, Henrik
2
Touzani, Mourad
2
Witek-Hajduk, Marzanna K.
2
Witek-Hajduk, Marzanna Katarzyna
2
Agnihotri, Arpita
1
Agostino, Mariarosaria
1
Akitaya, Paula Borges Gomes
1
Akram, Aneela
1
Akram, Muhammad Shakaib
1
Alcantara, Lailani L.
1
Alemanno, Giovanni
1
Allen, Matthew M. C.
1
Altintas, Volkan
1
Andronikidis, Andreas
1
Anh Hoang Minh Nguyen
1
Ar, Aybeniz Akdeniz
1
Arghashi, Vahideh
1
Arte, Pratik
1
Atadil, Hilmi A.
1
Atkinson-Toal, Aarron
1
Auger, Pat
1
Azzari, Vitor
1
Banerjee, Shubhomoy
1
Barnes, Felicity
1
Barrett, Stuart
1
Barron, Andrew
1
Baumann, Chris
1
Belbağ, Aybegüm Güngördü
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Essays on the effects of brand names and prices on consumer behavior
4
Journal of marketing
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
6
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Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
Saved in:
2
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
3
Let me persuade you! : how companies from emerging countries may use advertising design to employ foreign branding
Klein, Kristina
;
Melnyk, Valentyna
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659923
Saved in:
4
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659926
Saved in:
5
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
Saved in:
6
Thinking locally, acting locally? : conscious consumers and farmers' markets
McEachern, Morven G.
;
Warnaby, Gary
;
Carrigan, Marylyn
; …
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 395-412
Persistent link: https://www.econbiz.de/10003995601
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