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~person:"Carrillat, François A."
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Celebrity endorsement
4
Celebrity-Werbung
4
Advertising effects
3
Werbewirkung
3
Athletes
2
Sportler
2
Brand
1
Brand management
1
Cognition
1
Endorsement
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Fashion
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Kognition
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Luxury goods
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Luxusgüter
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Macht
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Markenartikel
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Markenführung
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Mode
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Power
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Relationship
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Scandal
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brand reinforcement
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brand revitalisation
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fashion
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scandal
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Carrillat, François A.
Roy, Subhadip
16
Ilicic, Jasmina
9
Huber, Frank
8
Jain, Varsha
7
Schimmelpfennig, Christian
7
Erfgen, Carsten
6
Arora, Nilesh
5
Molchanov, Alexander
5
Schaaf, Daniela
5
Singh, Ramendra Pratap
5
Usman, Osly
5
Webster, Cynthia M.
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Agnihotri, Arpita
4
Alatas, Vivi
4
Banerjee, Neelotpaul
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Bhattacharya, Saurabh
4
Budzinski, Oliver
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Chan, Kara
4
Clark, Timothy
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D'Rozario, Denver
4
Dwivedi, Abhishek
4
Franck, Egon
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Hussain, Shahzeb
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Johnson, Lester W.
4
Liu, Matthew Tingchi
4
McDonald, Robert E.
4
Meyer, Frederik
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Nüesch, Stephan
4
Olken, Benjamin A.
4
Paladines, Cindy
4
Pradhan, Debasis
4
Roozen, Irene
4
Sahay, Arvind
4
Sattler, Henrik
4
Stork, Philip
4
Um, Nam-Hyun
4
Abirami, U.
3
Andresen, Claus
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Astous, Alain d'
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European journal of marketing : EJM
1
Journal of advertising
1
Journal of advertising research
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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1
The celebrity capital life cycle : a framework for future research directions on
celebrity
endorsement
Carrillat, François A.
;
Ilicic, Jasmina
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 61-71
Persistent link: https://www.econbiz.de/10012201397
Saved in:
2
Celebrity
endorsement
in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
3
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
4
For better, for worse? : what to do when celebrity endorsements go bad
Carrillat, François A.
;
Astous, Alain d'
;
Lazure, Josianne
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009745878
Saved in:
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