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~person:"Caruana, Albert"
~person:"Hagtvedt, Henrik"
~subject:"Brand management"
~subject:"Marketingmanagement"
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Caruana, Albert
Hagtvedt, Henrik
Bazin, Yoann
2
Berthon, Pierre R.
2
Biehl-Missal, Brigitte
2
Buschgens, Mark
2
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International journal of wine business research : IJWBR
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A brand (new) experience : art, aesthetics, and sensory effects
Hagtvedt, Henrik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 425-428
Persistent link: https://www.econbiz.de/10013199115
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2
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
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3
Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries
Stiehler, Beate E.
;
Caruana, Albert
;
Vella, Joseph
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 154-169
Persistent link: https://www.econbiz.de/10011590147
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