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~person:"Carvalho, Sergio W."
~person:"Chakraborty, Bidisha"
~person:"Eisend, Martin"
~type_genre:"Konferenzbeitrag"
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International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
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Managing Pandemic and Correcting Development Fundamentals : India’s Great Challenge
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Subaltern culture and happiness in tribal communities of West Bengal
Chakraborty, Bidisha
;
Basak, Dedipya
- In:
Managing Pandemic and Correcting Development …
,
(pp. 165-188)
.
2023
Persistent link: https://www.econbiz.de/10014310735
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2
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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3
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
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