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~person:"Carvalho, Sergio W."
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Search: subject:"Identity salience"
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Carvalho, Sergio W.
Capitano, Johnna
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Effects of national
identity
salience
on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of Business Research
67
(
2014
)
5
,
pp. 1026-1034
This paper investigates the effect of national
identity
salience
on responses to ads in two contexts: national identity …
Persistent link: https://www.econbiz.de/10010744134
Saved in:
2
Effects of national
identity
salience
on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
Saved in:
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