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~person:"Casais, Beatriz"
~subject:"Data Mining"
~subject:"Markenführung"
~subject:"Web 2.0-Technologien"
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Fashion bloggers' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz
;
Gomes, Lucilene Ribeiro
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
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