//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Casidy, Riza"
~person:"Loureiro, Sandra Maria Correia"
~person:"Wieseke, Jan"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Customer relationship management"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Beziehungsmarketing
66
Relationship marketing
66
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
29
Markenführung
29
Customer satisfaction
28
Kundenzufriedenheit
28
Brand image
18
Markenimage
18
Dienstleistungsqualität
15
Service quality
15
Brand
12
Markenartikel
12
Social Web
12
Social web
12
Salespeople
10
Verkaufspersonal
10
B-to-B-Marketing
7
Business-to-business marketing
7
Customer engagement
7
Customer integration
7
Internet marketing
7
Kundenintegration
7
Lieferantenmanagement
7
Relationship quality
7
Supplier relationship management
7
Viral marketing
7
Virales Marketing
7
Confidence
6
Emotion
6
Marketing management
6
Marketingmanagement
6
Vertrauen
6
Higher education institution
5
Hochschule
5
Selling
5
Trust
5
Verkauf
5
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
7
Aufsatz im Buch
1
Book section
1
Language
All
English
7
Author
All
Casidy, Riza
Loureiro, Sandra Maria Correia
Wieseke, Jan
Harrigan, Paul
11
Rahman, Zillur
7
Hollebeek, Linda D.
6
Karjaluoto, Heikki
6
Rita, Paulo
6
Ahuja, Vandana
5
Bilgihan, Anil
5
Kumar, Vikas
5
Rather, Raouf Ahmad
5
Weaven, Scott
5
Agnihotri, Raj
4
Bilro, Ricardo Godinho
4
Carlson, Jamie
4
Grewal, Dhruv
4
Hajli, Nick
4
Johnson, Lester W.
4
Kannan, P. K.
4
Khan, Imran
4
Kim, Juran
4
Klaus, Philipp
4
Ko, Eunju
4
Luoma-aho, Vilma
4
Nusair, Khaldoon
4
Okumus, Fevzi
4
Plangger, Kirk
4
Schumann, Jan Hendrik
4
Soutar, Geoffrey N.
4
Straker, Karla
4
Thaichon, Park
4
Verlegh, Peeter
4
Wrigley, Cara
4
Agrebi, Meriem
3
Alavi, Shirin
3
Annamalai, Balamurugan
3
Azer, Jaylan
3
Bhandari, Ravneet Singh
3
Bonilla Quijada, María del Rocío
3
Chung, Sunghun
3
Conduit, Jodie
3
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
3
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing intelligence & planning
1
World review of entrepreneurship, management and sustainable development
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
3
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
4
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
5
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
6
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
7
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->