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~person:"Casidy, Riza"
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Casidy, Riza
Augusto, Mário Gomes
5
Diamantopoulos, Adamantios
4
Ekinci, Yuksel
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Journal of strategic marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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The effects of brand identity on brand performance in the service sector
Casidy, Riza
;
Prentice, Catherine
;
Wymer, Walter
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 651-665
Persistent link: https://www.econbiz.de/10012202785
Saved in:
2
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
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