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~person:"Castan, Björn"
~subject:"Messung"
~subject:"Online-Marketing"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
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Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
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Qualitative Wirkungsmessung von Online-Marketing
Castan, Björn
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 169-184)
.
2011
Persistent link: https://www.econbiz.de/10009156056
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